Prima Donna

Prima donna



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Devdaha Bra 0163440 Devdaha Bra 0163440
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sophistication, innovation and sensuality

Discover the Simone Pérèle collection

Simon Pérèle lingerie embodies timeless elegance and refined craftsmanship. Each piece is meticulously crafted to provide every woman with a luxurious and comfortable experience. Their design is distinguished by delicate lines, perfectly fitted cuts and exquisite details that captivate the eye. By combining high quality fabrics with flawless expertise, Simon Pérèle manages to create lingerie sets that highlight the natural beauty of each woman. Their bras are designed to provide optimal support without sacrificing style, while their briefs and thongs delicately envelop feminine curves with irresistible softness. With Simon Pérèle, each piece is a masterpiece of sophistication, innovation and sensuality, offering a unique experience to those who wear them.

"Our ultimate goal is the perfect fit"

“Before the 1990s, lingerie for fuller-breasted women was very functional and boring, there were only basic colors and patterns. When we took over PrimaDonna, we broke all the rules and truly revolutionized the lingerie industry. We brought new colors, we experimented with innovative fabrics, trends and designs. Our ultimate goal was the perfect fit. Today it is still the case. »

Liesbeth Van de Velde, Head of Design

A style has no size

Each season, our stylists create new collections inspired by the latest fashion trends and translate them into models for larger cup sizes.

Their goal remains the same: to allow you to shine confidently in lingerie that gives you a superior fit and a feminine, flattering look. Because your cup size should not prevent you from wearing the style of lingerie you want.

Let yourself be surprised by our unique looks, our refined details and our varied styles.

In the PrimaDonna Lab, designers and engineers push the limits of creation even further, in order to design the most daring and sensual styles of lingerie, with an incredible fit for larger breasts.

Because there's nothing PrimaDonna loves more than making all the trends accessible to women with larger busts.

Prima Donna's Mission

Seeing you shine in our lingerie is our goal! We believe that beautiful, perfectly fitted lingerie makes women with fuller breasts feel more confident and proud of their femininity.

Because your cup size should not prevent you from wearing the style of lingerie you want.



With Marie Jo products, the maintenance of lingerie and swimwear is essential. Special care should be taken when washing fine lingerie and swimwear. If you follow the following care instructions, you will keep your lingerie looking great longer. Always follow the care instructions on the label of your lingerie.

Ideally, you should wash lingerie after wearing it for a day. We strongly advise you to wash your lingerie by hand.

Delicate lace and embroidery will last longer if washed by hand. Fill a tub with lukewarm water (max. 30°C) and detergent, and immerse the lingerie in it several times.

Be sure to keep the lingerie moving. Do not twist it, do not rub it. Rinse it with lukewarm clear water (max. 30°C) until all the detergent is removed.

Never put the lingerie in the dryer, but let it dry hanging in the open air. Lingerie can be dried flat on a towel, or hung on a drying rack.

Always hang the bra in the middle so it can dry evenly. Never put lingerie on a heat source. Simply store the lingerie once completely dry.

Lingerie should not be ironed.

It is essential to carefully follow the care instructions on the label of the swimsuit. It is not recommended to wear a new swimsuit in a sauna or hot tub, as this could seriously damage the garment. It is recommended to use an old swimsuit instead. It is also important to avoid contact with chlorine and sunscreen.

After each use, rinse the swimsuit immediately with cold, clean water. For washing, use cold water and a mild liquid detergent suitable for delicate washes. It is crucial never to leave the swimsuit soaking overnight and not to wring it out. Never dry the swimsuit in the dryer, but rather hang it in the open air. You can dry it flat on a towel or hang it on a drying rack. It is important to store the swimsuit only when it is completely dry.

Please note that if the washing instructions on the care label are not followed, we will not be able to accept lingerie or swimwear as faulty items, even if they have been damaged in the wash.

To store your bras efficiently, be sure to close the hooks at the back and place them next to each other, straight and in the same direction. It is recommended to avoid folding and turning the cups inside out in order to preserve the elasticity of the fabrics and maintain their shape.

Over time, even top quality bras can lose their elasticity. It is therefore recommended that you replace your items every 6 to 12 months, depending on how often you wear them and how well they are cared for. Another tip is to alternate the use of your favorite bras to prolong their lifespan.


A properly fitted bra is distinguished by cups of the right size, which are large enough to comfortably contain and support the bust. The support band on the back should also be the right size and stay straight. The straps should fit appropriately, not dig into the shoulders and stay in place throughout the day.

To determine your bra band size, stand up straight and use a soft tape measure. Place the tape under your chest, making sure it is snug and close to the body.

Next, measure your bust size by taking the fullest part of your chest. To get a more accurate measurement, it is recommended to wear an unpadded bra (avoid push-up type bras).

Once you have these measurements, consult the size chart available on our website. Specific sizing information can be found on the page of the item you wish to purchase. Please note that size conversions may vary slightly depending on style and fit preference.

If you have any doubts or questions, do not hesitate to come to the store where our specialists will be there to advise you and help you choose the right size.

When choosing a bra with a waist size that is too large, the mistake often made is to tighten the straps as much as possible. By doing this, your bra goes up at the back, because your straps are much too tight. As a result, more pressure is put on your shoulders, which creates discomfort.

It could be a sign that your bra is not the right size for you. It would therefore be recommended to go to the store for an accurate measurement, in order to find the size that suits you perfectly. By visiting our store, we can offer you a personalized fit to find the perfect bra for you.

If your straps are constantly slipping off your shoulders, your shoulders may not be wide enough for your bra straps. It's also possible that your bra doesn't fit properly in terms of size.

One solution to this would be to opt for bras with a “chimney” type back and go to a store for a proper fit.


To design high-end lingerie, it is not enough to create elegant sets with the perfect fit. We must also make sustainable and responsible choices, and invest in the best quality materials. We are very proud to be able to promise our customers creations that will accompany them throughout their lives. This commitment is like a challenge that we have launched to ourselves in order to continue to improve ourselves every day.

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